Jeffrey MacIntyre

Established independent consultant in the business of content.
Peripatetic writer. Country squire. Dang-proud dad + husband.

(Probably somewhere between Times Square and the Hudson Highlands right now.)

Interests.

 Stock

What I'm writing. By invitation. Get notified.

 Flow

What I'm reading. A real-time firehose.

Particulars.

Connect

Contact or follow me on Twitter.

Consulting

Predicate and Bucket are my New York-based consulting practices.

Curriculum Vitae

Peep my bona fides on LinkedIn.

Clips

My byline in The New York Times, Slate, Wired, etc.

About me.

What do you do?

I define content offerings; design products and programs delivering them; and grow or guide organizations supporting them. It's a mix of strategy and execution, based on client need.

You're a consultant?

I'm an independent strategy consultant focused on the business of content. I came up through user experience design, product development and information sciences. A client said I build content "machines," which is apt.

You work in content? Like media and entertainment?

By and large. My clientele hail from the Fortune 50 to startups, foundations to independent rightsholders. In media circles, I have experience variously with operators, programmers, distributors, hardware manufacturers, publishers, software vendors and pure-play digital video platforms. See client highlights.

What keeps you busy lately?

I'm increasingly working at the intersection of video, content discovery and personalization. Recent projects have been split between strategy, design and management consulting: from establishing a big media brand's content strategy for screened entertainment; designing personalized content experiences and products; and to scaling large, end-to-end content operations. I'm also applying a decade's learning to start a new business in 2017. Yeah, I'm hyped. I can let you know when that's ready.

Why?

Simply put? In a modest and independent way, I'm helping shape the future of content: how the craft and economics of the content business will evolve with emerging technologies. It's an exciting time.